Kukje Machinery, awarded “Gold Level Status” by EDA

05 June 2017

Branson, global brand of Kukje Machinery co., ltd, has won EDA’S Gold Level Status award, the highest grade in dealer satisfaction evaluation conducted by the largest dealer association (EDA) in North America 3 years in a row, for the first time as a domestic agricultural machinery manufacturer. 

The Gold Level Status is awarded to companies who have achieved excellent scores by measuring 11 evaluation categories including overall satisfaction, products supply, products quality, technical resources, parts supply, and communication with dealers.

Branson received an overall satisfaction rating of 6.08 from dealers. This was proved by the competitiveness of the Branson tractors with a score higher than that of John Deere (5.51 points) and New Holland (4.18 points), the world's largest agricultural machinery manufacturers. In particular, the score on product quality is 6.12, which is higher than the average of 5.76 on all tractor manufacturers, confirming the global quality of the Branson tractor products.

A spokesperson from Kukje machinery said, "Branson has been growing steadily with the development of customized products and superior quality for the North American market and plans to expand sales more than other global agricultural machinery manufacturers and achieve $300 Million in exports within three years".